About Media.net And Review

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Media.net started Bing and Yahoo’s (they ru together) answer to AdSense (it’s no longer owned by them–it was acquired by Miteno Communication Technology, a big China-base tech conglomerate).

It’s a big network that caters to big advertise Their advertising roster includes Forbes, Elle, Cosmopolitan, Reuters, and the like. And their volume reflects it: according to the data, they generated about 70 million paid cli in each month of Q1 2016. They use this to boast about their CTR, which is much higher than the industry standard of 0.08%, noting it takes the average advertising platform way impressions (about 87.5 billion) to achieve the same results.

Where’s this CTR come from? The unique (a think really innovative) design of their ads. They developed something they call display-t search (or DSP) ads: ads that use machine learning to understand the search intent of t user and serve ads with keywords relevant t that intent. Other blogs call these highly contextual ads. They actually serve lots of different kinds of ads–such as image, video, and rich media–b the most popular by far are the simple text- based ads, and it’s because they are the ads that best take advantage of Media.net’s DSP technology. Here’s an example from a HerePup page on collars:

The text-based ads appear as buttons with keywords that are hyper-relevant to whateve article they happen to be on. They use “auto learning algorithms” dynamically match advertisers to your content on a page-by-pag level (although my account rep has tested different keywords before, so I believe they have some control keyword input somewhere the backend). Of course, there are a few key differences between Media.net and its primary rival: AdSense. Perhaps the biggest is that it awards earning on the second click.

Media.net tends to be a bit more niche– dependent than other networks, but when it works in a niche, it tends to work very well. HerePup, of course, is in the pets space, whi is a highly commercial space with lots of fun products to buy. My friends who do the best wtih Media.net also tend to be in similar niches–those with lots of physical goods– although I’m sure those aren’t the only niche which it performs well.

For me, the ads seemed to perform really we on affiliate pages (although this is just a gen sense, since Media.net doesn’t have page-le reporting) without impacting the affiliate revenue generated by those pages. It pairs well with AdSense. You’ll hear more about this from Jon Dykstra below, but it’s worth mentioning here, too. Media.net and AdSense aren’t mutually exclusive, and they actually tend to work real well together. I think this is because they tend to do well a different things. AdSense seems to have bett image-based banners, and these tend to perf well above content, while Media.net excels a ads that appear in the middle of content. They’re also highly synergistic because Media.net allows you to use ads in sticky sidebar widgets, something that’s against AdSense’s terms of service.

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More Info On Media.net Review

Media.net is a leading ad tech company comprising of 800+ employees exclusively focused on developing innovative monetization products for digital publishers. By revenue, Media.net runs the #2 largest contextual ads program globally and work as the trusted advisor to top management across various large publishers. They have a global footprint of offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore and Zurich. Some of their publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News and many more.

Publisher Requirements:

Publisher Terms : http:// www.media.net/legal/tos Traffic Minimum : None. Publisher Language Requirement : Must be primarily English. Prohibited Publisher Content : Adult, Tobacco, Alcohol, Ammunition, Hazardous Substances, Illegal Drugs, Gore, Violence, Gambling, Racism, Hate, Racial Intolerance, Prescription Drugs, Counterfeit Products, Stolen Items.

Advertisers & Offers:

Advertising Types : Display. Offer Types : CPC. Verticals : All. Network Size: Unknown. Sampling of Publishers: Unknown.

More Review By Karl Kangur in 2016;

“Media.net is one of the biggest (and best) alternatives to AdSense. This network features primarily contextual ads that work in a slightly different manner than standard display ad units. Though included within traditional sizes (e.g., 728×90 and 300×250), these ads often feature multiple linked keywords. Clicking on a keyword does NOT generate revenue for the publisher, but brings up a second screen displaying relevant ads. Revenue is generated when visitors click on one of these ads. In other words, Media.net ads function in the same way as AdSense link units. Because Media.net features primarily contextual ads, there are a few items that you’ll need to be aware of. First, it may take a while for the ads to optimize to your site. The ads will analyze the content shown on your site, and display keywords that are deemed to be relevant to the surrounding content (i.e., contextual). As the sample size grows, an algorithm will determine which keywords generate the highest number of clicks and revenue for the particular audience. So if you’re going to test Media.net, you should commit to a fairly large sample size in order to accurately gauge the earnings potential of this network. Second, Media.net ads will often work best when there are one or at most two ad units per page. If used in multiple positions, there will be considerable overlap among keywords, and users will experience diminishing returns in eRPMs. As such, start with using a single Media.net ad unit, and evaluate the incremental revenue generated on a unit-by-unit basis (i.e., with no other ad units running Media.net ads). You may also want to consider implementing frequency capping of Media.net ad impressions. For example, you may wish to limit impressions of Media.net units to two per user per day, and allow AdSense to kick in after that (this would make for a good experiment to run). In other words, Media.net is generally best used as a complement to AdSense, instead of as a complete replacement. One of the biggest advantages (and ways in which this network differentiates itself from Google AdSense) is access to a dedicated account rep. Whereas AdSense is a bit of a “black hole” when it comes to questions or requests for help, Media.net gives publishers access to an actual human being who answers questions and even makes suggestions for opportunities to improve earnings. For anyone who has ever been frustrated by an inability to get questions answered by AdSense, this can be a valuable benefit.”

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